The leather craft of Jawaja, which was practiced for more than three hundred years, was beautifully structured and meticulously stitched back to glory through a joint initiative taken by IIM and NID in the 1970s. Through this collaboration known as 'The Rural University Initiative' the institutions devised innovative methods of coproducing, that would prove fruitful in permanence for the Jawaja craftsmen. This effort has been a turning point in the fortunes of the craft, as the products are making a mark universally.