Kay Beauty by Katrina Kaif is the latest celebrity makeup brand to come out of Bollywood
With a film career that spans well over a decade in Bollywood, Katrina Kaif has been known for many things. A brilliant dancer that has set the bar very high, the face of a multitude of brands and an actress with a repertoire of roles are only a few of them.Today, she adds makeup mogul to that winding list with the launch of her own line, aptly named Kay by Katrina. Beauty and Bollywood have been collaborators for decades.
After being a constant companion to the faces in front of the camera, they’ve been taken under their wings to emerge in a glitzy, celebrity-approved avatar. Joining the ranks of Kareena Kapoor and Lara Dutta Bhupathi, who have their names on makeup and skin care lines respectively, is Kay by Katrina.
As a frequent feature on top style and beauty charts (most recently at the Vogue Women Of The Year Awards 2019 just this weekend), it feels like a natural fit for Katrina. Her sun kissed beach looks have got the thumbs up many times over; so have her awards show glam. She treads the fine line between effortlessly chic and fabulously fierce with such ease that a makeup line was bound to happen. From pulling off the fresh out of bed dewy face to smokey eyes that could draw a crowd, Katrina does both with elan.
When it comes to Kay Beauty, there’s much more to it that a famous face and celebrity stamp. With a vision of high-performance and long-lasting product, the brand has released a collection of 48 products which include 3 lip ranges, 3 kajal ranges and eyebrow products. If the wide selection wasn’t enough to leave you amazed, Kay Beauty also aligns itself as #MakeupThatKares. The hashtag is enough to tell you to expect products that don’t only look good but work hard while doing so.
Here’s what Katrina had to say at the launch of Kay Beauty:
Starting the lineup are the MATTEinee Lip Crayons. In crayon-like packaging and 24 shades, these lipsticks promise a rich matte finish and luxuriously hydrating formula which is enriched with chamomile and marula oil.
Then there’s the Matte Action Lip Pencils in 12 unique shades which offer precise lines and pigmented colouring.
Now moving on to the eyes. The eye makeup enthusiasts will be pleased to know that 2 Kajals will be part of the collection. Called the KohlStar 24 Hour Kajal and Ink Artist Gel Kajal, they promises an intense black colour that braves water and smudging. Plus, they are enriched with ceramide and chamomile to soothe the eyes.
The makeup range also includes eyebrow pencils and lip toppers, for the glossy pout she turned into a trend.
Shop for Kay Beauty by Katrina, which is available on Nykaa. And if they make the rest of us look as good as Katrina does, you can be rest assured the line will be selling out hot.